Cannabis Labeling Trends
According to IBISWorld, medical and recreational marijuana stores and medical and recreational marijuana growing are two of the top 10 fastest growing industries in the United States for 2020. There have been 11 states that have legalized marijuana for recreational and medicinal use, while 37 states have legalized marijuana for medicinal use only.
As the cannabis market continues to grow, new businesses and products are emerging all around the country. While cannabis offers various benefits and uses, we are seeing a lot of growth in the pharmaceutical, food & beverage, and personal care markets. For label and packaging providers, this means a lot of new business opportunities.
We’ve compiled three trends surrounding cannabis labeling and packaging. Our tip: keep your target segment in mind. The trends we are seeing in labels and packaging may not suit all of the targets you are pursuing.
Changing the Stigma
As more states legalize medicinal and recreational marijuana use, views on the decriminalization of marijuana are expected to change. While many are jumping on board, a stigma remains around the different uses of marijuana. Brands are attempting to change the typical stereotypes that are associated with marijuana use by creating more sophisticated and contemporary packaging. While some brands continue to use the classic label and packaging style, others are looking for a cleaner, more mature look that allows the product to appear more approachable. Some examples include modern and minimalistic designs, the use of foils, and classic colors such as black, grey and white.
Natural and Earthy
Sustainability is a trend that can be seen everywhere. Whether its labels and packaging, operating and manufacturing, or consumption at home, eco-friendly products and packaging are becoming a brand necessity. Not only are consumers gravitating towards products and packaging that are made eco-friendly, but they are leaning towards products that have an earthy and natural look. We are seeing a rising interest in brown facestocks, earthy tones, and an organic feel to the labels and packaging.
Use of Digital Printing
Label and packaging requirements vary by state and cannabis regulations are continuously evolving and changing. Digital printing is an option that is best suited for short to medium runs. It’s easy and low cost to make changes to label designs as updates are needed. Digital printing also offers the ability to variable print. With thousands of different strains, flavors and SKUs, variable printing allows brands to easily alter text, colors, warning symbols and designs from label to label.